March 26, 2025

Dare to Suck: Philip VanDusen on Creativity, Career Reinvention, and the Power of Personal Branding

Dare to Suck: Philip VanDusen on Creativity, Career Reinvention, and the Power of Personal Branding
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Dare to Suck: Philip VanDusen on Creativity, Career Reinvention, and the Power of Personal Branding

In this episode of That Pivotal Moment of Change, I sit down with Philip VanDusen, a creative visionary whose career journey is a testament to the power of reinvention. From his early days as a fine artist selling prints at street fairs to leading global design teams at Old Navy and PepsiCo, Philip shares how unexpected opportunities—and even setbacks—shaped his path. We explore why careers are more like webs than ladders, the importance of personal branding as a career safeguard, and how staying adaptable is key in an ever-evolving industry. Philip opens up about the challenges of burnout, the realities of ageism in design, and the lessons he’s learned from both the brand and agency sides of the business. He also dives into the role of trends, competitive research, and why embracing AI is crucial for the future of design. One of his biggest takeaways? "Dare to Suck." Philip believes that taking risks, failing, and learning along the way is the key to growth. Tune in for a conversation filled with hard-earned insights, career wisdom, and practical advice for anyone navigating change in their professional journey.